Managing brands is going to be more and more about trying to manage everything that your company does.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

An ad should be an appetizer, not a buffet.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Actions speak louder than meetings.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

I've never found a client's business problem that could be solved solely through advertising.

Every song deserves lyrics. Deserves a story to tell.

Bad men skulking in the darkness have always been there, and always will.

everything is negotiable. everything.

You can design a mortgage system that is different without a Fannie and Freddie, but there are principles you have to have, to have a good system.

Here about the beach I wandered, nourishing a youth sublime With the fairy tales of science, and the long result of Time.

War is a stage brought about by the standardizing of thought, revolt, and life - not by the freedom of life, not by the revolt of life.

Taxation is the price we pay for failing to build a civilized society. The higher the tax level, the greater the failure.

I am a big Dragon fan. I've said it before- And I was fortunate enough to be born a Dragon in the Chinese Horocope.

When everything seems to go wrong, with peace of heart, you can press on. With peace of heart, you can press on, whatever life brings.

It's a great comfort to some people to groan over their imaginary ills.