Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears.
William Bernbach
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Other quotes of William Bernbach
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
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In advertising, not to be different is virtually suicidal.
We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.
An idea can turn to dust or magic, depending on the talent that rubs against it.
If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.
It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
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You can almost measure where you are in life by the degree to which you have begun looking back rather than ahead.
