Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

The sales department isn’t the whole company, but the whole company better be the sales department.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The best advertising is done by satisfied customers.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

It is no longer enough to satisfy your customers. You must delight them.

It is more important to do what is strategically right than what is immediately profitable.

The successful salesperson cares first for the customer, second for the products.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

A truly free man is not free 'from' anything, nor free 'to' anything, he is just free. Free within himself.

A good poem has rhyming but no ending, it continues to rhyme in our heart.

I read science fiction every single day of my life. It's my primary love.

The United States believes that every nation should respect international law, including in the South China Sea.

There are cases where psychoanalysis works worse than anything else. But who said that psychoanalysis was to be applied always and everywhere.

A woman findeth in her last lover much of her first love; but a man seeth his next-to-the-last love, alway.

Directors are the captains of the ship, and it's your job as the lead actor to make sure that the rest of the cast understand that by doing whatever he says.

All progress is experimental.

So far as good writing goes, the use of the exclamation mark is a sign of failure. It is the literary equivalent of a man holding up a card reading LAUGHTER to a studio audience.

One of the things I'm constantly telling my students is that they're never going to write a poem everyone gets, or if they do, they've failed. They should leave someone behind every time.