If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.

The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.

Selling more stuff to more people more often for more money more efficiently

Challenge everything, assume nothing.

A brand is essentially a container for a customer’s complete experience with the product or company.

Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.

If you don't keep giving customers reasons to buy from you, they won't

If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

stayi whisperedas youshut the door behind you

I don't care if we have our house, or a cliff ledge, or a cardboard box. Home is wherever we all are, together,

A nimble sixpence is better than a slow shilling.

No drama, however great, is entirely independent of the stage on which it is given.

You can’t be disturbed by anything. There’s no emotion involved. You can’t feel sorrow, you can’t feel pity, there’s nothing you feel. The job has to be done.

If a piece of music is under three minutes long, it's rock. Over three minutes, it's classical.

Love songs in particular are so compelling because love is probably the strongest emotion you can have, and I think it's relatable to absolutely everyone, whether it's unrequited love or love.

I may do some good before I am dead--be a sort of success as a frightful example of what not to do; and so illustrate a moral story.

We are not to be isolated but insulated, moving in the midst of evil but untouched by it.

As of today, the Postfix mail transport agent has almost 50,000 lines of code, comments not included.