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Sergio Zyman Quotes: Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.
         

Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.


Sergio Zyman
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Other quotes of Sergio Zyman


The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.

The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.



Selling more stuff to more people more often for more money more efficiently

Selling more stuff to more people more often for more money more efficiently



Challenge everything, assume nothing.

Challenge everything, assume nothing.



A brand is essentially a container for a customer’s complete experience with the product or company.

A brand is essentially a container for a customer’s complete experience with the product or company.



If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.

If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.



If you don't keep giving customers reasons to buy from you, they won't

If you don't keep giving customers reasons to buy from you, they won't



If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.





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You should not reduce yourself to any that runs after miracles.

You should not reduce yourself to any that runs after miracles.



In China, you've got six people buying for one child. But the thing is, you've got the largest rising upper-middle class in the world.

In China, you've got six people buying for one child. But the thing is, you've got the largest rising upper-middle class in the world.



We remain more than a collection of red states and blue states. We are and forever will be the United States of America.

We remain more than a collection of red states and blue states. We are and forever will be the United States of America.



The cleverer I am at miniaturizing the world, the better I possess it.

The cleverer I am at miniaturizing the world, the better I possess it.



The arts give us our identity as a community; they also draw new people, fresh visions, and renewable economic opportunity to our community.

The arts give us our identity as a community; they also draw new people, fresh visions, and renewable economic opportunity to our community.



In the last analysis, a pickle is a cucumber with experience.

In the last analysis, a pickle is a cucumber with experience.



Free men set themselves free.

Free men set themselves free.



Make a habit to remember God in your perfectly beautiful days, because in bad days even atheists do remember Him!

Make a habit to remember God in your perfectly beautiful days, because in bad days even atheists do remember Him!



Showtunes might be able to come back into pop music, which is something we haven't seen since the 50s and 60s. Everything is related to everything else because we're in such a niche industry.

Showtunes might be able to come back into pop music, which is something we haven't seen since the 50s and 60s. Everything is related to everything else because we're in such a niche industry.



I want to prove that you don't have to come from Oxford University or Rada - and you don't have to have parents that support you - to succeed.

I want to prove that you don't have to come from Oxford University or Rada - and you don't have to have parents that support you - to succeed.




Quote Description


This page presents the quote "Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.". Author of this quote is Sergio Zyman. This quote is about filled, time, people, focus groups, waste, focus, what you want, home,.