If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Be the Light you seek so desperately in your life and chase away that darkness.

White people covered the earth like lice.

Education helps you earn more. But not many schoolteachers can prove it.

The decision to make the present moment into your friend is the end of ego.

Truth is a powerful weapon ... We must be careful how we use it." (Quote by Spottedleaf, page 5)

Oh, I know I can sing. What I really want to be is an actress.

Unfortunately, I've gotten so conditioned, it's hard to sleep past 4 a.m.

She had the power to destroy. I had only seen the power to love. When you discovered both, who could figure out what to do with that?

It's best to love your family as you would a Siberian tiger-from a distance, preferably separated by bars.