If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

I’ve been thinking.” “A dangerous pursuit.” “Indeed.

I really love big scarves. I have a whole bunch.

Bobby Brown reminds me of a fellow who's been hitting for 12 years and fielding one.

Sausage making and policy-making shouldn't be seen close-up.

Embrace the truth. Speak the truth. Be the truth. When we welcome the truth, we live our lives like it's golden.

Where good and ill together blent, Wage an undying strife.

Order is not pressure which is imposed on society from without, but an equilibrium which is set up from within.

One should judge a man mainly from his depravities. Virtues can be faked. Depravities are real.

I am probably in the sky, flying with the fish, or maybe in the ocean, swimming with the pigeons. See, my world is different.

The burnt odor in Washington is from the disintegrating authority of the governing classes.