I love my life. I love being an inventor.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

The Universe supports doers.

I do like to keep mementos from my work, whether they be photos, the backs of make-up chairs or even props and clothes.

It's a wonderful world when you have what you want at all times.

I believe in the Democratic party, and their philosophy and what they stand for - for the poor people.

I hate it when they say, �He gave his life for his country.� They don�t die for the honor and glory of their country. We kill them.

Be the alter not the alternative.

In a normal education everything is designed to suppress spontaneity, but I wanted to develop it.

As one boy said, 'I was thinking all these horrible thoughts about my parents when suddenly it hit me-if they're all that bad, how come I'm so wonderful'

The dead...are more real than the living because they are complete.

I like to direct landscapes just as I like to direct actors and animals.