I don't want to use my creative energy on somebody else's user interface.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

The only way to make your dreams a reality is to live your truth. To embrace your truth, and embrace it with love.

A comedy isn’t about being funny...a comedy is about characters who dare to know that they may choose a happy ending after all.

Mother Nature comes up against reality, and the reality is that the system doesn't work.

A calamity that makes you turn to Allah is better for you then a blessing which makes you forget the remembrance of Allah

I'm a big Batman fan and got to be on the series Gotham.

Getting the degree meant more to me than an NCAA title, being named All-American or winning an Olympic gold medal.

We can save the world," I say, trying to smile. "You and me.

Profit is not the explanation, cause, or rationale of business behavior and business decisions, but the test of their validity.

Beauty is vanishing from our world because we live as though it does not matter.