Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

The truth is the best brands, like the most interesting people, have a keen sense of self.

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

A business based on brand is, very simply, a business primed for success.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace.

Let failure be your workshop. See it for what is is: the world walking you through a tough but necessary semester, free of tuition. (from Workbook)

The fact that you have started a small business doesn't mean you should be thinking small. Think BIG! Start Small! Expand your territories!

Eat like you love yourselfMove like you love yourselfSpeak like you love yourselfAct like you love yourself

My little computer said such a funny thing this morning.

Because muscle is heavier than fat, dancers weigh more than you might think, but they are usually very lean.

Making resolutions is a cleansing ritual of self-assessment and repentance that demands personal honesty and, ultimately, reinforces humility. Breaking them is part of the cycle.

Everything is worth more when you have to earn it.

Manual labor to my father was not only good and decent for it's own sake but, as he was given to saying, it straightened out one's thoughts.

Is it reasonable to assume that someone who has been locked in a closet for 57 days after being kidnapped and brutalized, raped, abused, then they say you're going to rob a bank?

I think having a child can really change you if you're open to it.