A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

The truth is the best brands, like the most interesting people, have a keen sense of self.

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

A business based on brand is, very simply, a business primed for success.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace.

words are much stronger than I am.

I love to read, and I don't believe that you have to finish one book before you start another. --Mallory Pike

I see the beard and cloak, but I don't yet see a philosopher. -Video barbam et pallium; philosophum nondum video

When the author walks onto the stage, the play is over

Well, I know I worked for Governor Rockefeller the last time he ran for his fourth term, and I obviously ran against Governor Cuomo the time he ran for his fourth term.

As we depend upon our masters, for what we eat and drink and wear, and for all our comfortable things in this world, we cannot be happy, unless we please them.

All of the advice that I give, I'm not an expert by any means, but it's just my opinion. So if somebody likes me or likes y style or my career, I think they should have that feeling.

Thoughts and words form your mental image. And since we become what we picture be sure your thoughts and words express prosperity and blessing rather than poverty and defeat.

To do nothing at all is the most difficult thing in the world, the most difficult and the most intellectual.

Motivation clears the head faster than a nasal spray.