The truth is the best brands, like the most interesting people, have a keen sense of self.

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

A business based on brand is, very simply, a business primed for success.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace.

Great works are done when one is not calculating and thinking.

You know how to drive a car, but you do not know how to drive your life!

I often think that could we creep behind the actor's eyes, we would find an attic of forgotten toys and a copy of the Domesday Book.

Let men see what's coming to them, and women will get what's coming to them.

I never needed Panavision and stereophonic sound to woo the world. I did it in black and white on a screen the size of a postage stamp. Honey, that's talent.

A woman has no control over herself.

We must find opportunities to make change happen - we must not tire, we must not give up, we must persist.

There is no real appeal for me in an image of a woman on a motorcycle.

It's better to wait for something that respects you than to go in so low that it diminishes what you've worked for.

We will instead have to measure our economy by the health of the ecosystems and human communities where we do our work.