The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace.

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

The truth is the best brands, like the most interesting people, have a keen sense of self.

Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

A business based on brand is, very simply, a business primed for success.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

Just because things hadn't gone the way I had planned didn't necessarily mean they had gone wrong.

Always care about value—not about price.

If it is necessary sometimes to lie to others, it is always despicable to lie to oneself.

The first rule of management is delegation. Don't try and do everything yourself because you can't.

God would grant all of us wisdom, calm, and peace, that his presence would be in the operating room, and that his will might be done.

Sometimes choice is a luxury that fate does not afford us.

Some kids are fine, but often I don't like what I see in child actors. My kids are young and they are already showing an interest, so I have to try to discourage them, squash that in them.

I hate to tell you this,” Jason said, “but I think your leopard just ate a goddess.

If anything pass in a religious meeting seditiously and contrary to the public peace, let it be punished in the same manner and no otherwise than as if it had happened in a fair or market.

Sincerity is not test of truth-no evidence of correctness of conduct. You may take poison sincerely believing it the needed medicine, but will it save your life?