Everyone is interested in what‘s new. Few people are interested in what‘s better.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Heads: This girlTails: That girl

All of a sudden, my right hand was dead, unplugged, and my left was definitely not working right.

People are only worth what their responsibilities make them

The great benefit of computer sequencers is that they remove the issue of skill, and replace it with the issue of judgement

I, who ne'erWent for myself a begging, go a borrowing,And that for others. Borrowing's much the sameAs begging; just as lending upon usuryIs much the same as thieving.

This uneasiness comes over me from time to time, and I feel as if I've somehow been pieced together from two different puzzles.

New York's architecture alone is enough to inspire a whole album. In fact, that's what happened at first - my early stuff was mostly just interpretations of landscapes.

Learn not to add too many features right away, and get the core idea built and tested.

Life is too short to live the same day twice. So each new day make sure you live your life.

There is no worse torture than knowing intellectually about love and the way.