Effective process is not bureaucracy. Bureaucracy is senseless process.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Like nature, women are the creative power behind all of creation.

Talk a walk with me through nature and let’s gaze on the marvelous wonders of creation.

Memories are what we cherish so lets make the present worth cherishing.

Miserere is about redemption, and the triumph of our best impulses over our worst. It's also about swords, monsters, chases, ghosts, magic, [and] court intrigues. It's also really, really good.

The suit-and-tie job is very nice, but it's not really who I am in my heart.

Kids are really tougher than adults, but we tend to forget this in an affluent society that lets kids indulge themselves.

Animals are a continuous source of inspiration and wonder to me. I would love to play a dog.

I always find a couple of hecklers... I'll kinda look at them, stare at 'em, and let them know I can't be stopped.

I don't think that I ever thought of myself as a nerd.

It is not easy writing someone a postcard. The size and shape of the card cut you down to size.