Curiosity is one of the strongest human incentives

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

This is the biggest damn IPod I've ever seen, " Claire said, which made him choke on his beer. "Kidding. I have seen a jukebox before.

Knowing who you are is half the peace of accepting yourself.

The American essayist William Deresiewicz wrote that "no real excellence, personal or social, artistic, philosophical, scientific, or moral, can arise without solitude.

Old friends are best.

I won and I get to scream and jump a little. But I got to go back to work tomorrow.

If you love, absolutely love what you are doing, chances are excellent that you will succeed. There is nothing so exhausting as working on a job you don't like.

Disbelief is catching. It rubs off on people.

You must remember the value that you add to others and not just what others have added to you. That's how we build self-worth, which, in my opinion, is just as important as net worth.

There is a better vision for our future: A return to freedom.

Once you have the psychedelic tool in hand then some real choices have to be made.