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Philip Kotler Quotes: Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.
         

Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.


Philip Kotler
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Other quotes of Philip Kotler


Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.



The sales department isn’t the whole company, but the whole company better be the sales department.

The sales department isn’t the whole company, but the whole company better be the sales department.



The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.



The best advertising is done by satisfied customers.

The best advertising is done by satisfied customers.



Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.



There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.



It is no longer enough to satisfy your customers. You must delight them.

It is no longer enough to satisfy your customers. You must delight them.



It is more important to do what is strategically right than what is immediately profitable.

It is more important to do what is strategically right than what is immediately profitable.



The successful salesperson cares first for the customer, second for the products.

The successful salesperson cares first for the customer, second for the products.



Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.





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Visionaries create dreams out of thin air!

Visionaries create dreams out of thin air!



Bodies have their own light which they consume to live: they burn, they are not lit from the outside.

Bodies have their own light which they consume to live: they burn, they are not lit from the outside.



A queen keeps a court that is spoken about. A goddess keeps a court that is never forgotten.

A queen keeps a court that is spoken about. A goddess keeps a court that is never forgotten.



The least initial deviation from the truth is multiplied later a thousandfold.

The least initial deviation from the truth is multiplied later a thousandfold.



Being from New York, I wonder why am I inspired by bluegrass and Earl Scruggs? But when I look at the whole history of the banjo, I feel really good about it, including the Earl Scruggs part.

Being from New York, I wonder why am I inspired by bluegrass and Earl Scruggs? But when I look at the whole history of the banjo, I feel really good about it, including the Earl Scruggs part.



A weathered skeleton in windy fields of memory, piercing like a knife.

A weathered skeleton in windy fields of memory, piercing like a knife.



When you love without conditions, you the human and you the God, align with the spirit of life moving through you.

When you love without conditions, you the human and you the God, align with the spirit of life moving through you.



It will be a killer, and a chiller, and a thriller, when I get the gorilla in Manila.

It will be a killer, and a chiller, and a thriller, when I get the gorilla in Manila.



I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.

I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.



Eternal life means more than mere future blessing to be enjoyed by believers; it is equally a kind of spiritual ability.

Eternal life means more than mere future blessing to be enjoyed by believers; it is equally a kind of spiritual ability.




Quote Description


This page presents the quote "Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.". Author of this quote is Philip Kotler. This quote is about way, competitive advantage, advantage, competitors, ability,.