Branding is simply a more efficient way to sell things.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

I do not believe that I am a vindictive man, but when the immortal gods take a hand in the matter it is pardonable to observe the results with complacency.

It's all that the young can do for the old to shock them and keep them up to date.

Wealth, religion, military victory have more rhetorical than efficacious worth.

Strokes are preventable and treatable. Prompt treatment of patients experiencing stroke saves lives and reduces disability.

Guilt is cancer. Guilt will confine you, torture you, destroy you as an artist. It's a black wall. It's a thief.

Always play for the worst case scenario..If it is the best you'll win anyway

The winter wind is loud and wild, Come close to me, my darling child; Forsake thy books, and mate less play; And, while the night is gathering grey, We'll talk its pensive hours away.

The great and admirable strength of America consists in this, that America is truly the American people.

It's not about talent once you get to the NFL because everyone's got it. It's about being willing to go that extra mile to be the best and that's something that I've always done.

Human beings are not things needing to be motivated and controlled; they are four dimensional - body, mind, heart, and spirit.