Advertising is the way great brands get to be great brands.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Thus, though we cannot make our sun Stand still, yet we will make him run.

All good books are about everything, abbreviated.

The pondering heart is a thankful heart.

The gift was not large as money goes, and my need was not great, but the spirit of the gift is beyond price and leaves me blessed and in debt.

Teaching may be compared to selling commodities. No one can sell unless somebody buys.

The point is with good maths skills you have just wonderful opportunities and if you don't have good maths skills, there are just so many things that you won't be able to do.

Dracula, who said while they drove a wooden stake into his heart, Boy, I sure hope this is heartburn. Never got a dinner!

Language is an archaeological vehicle... the language we speak is a whole palimpsest of human effort and history.

I think women today are so overwhelmed and overtaxed.

I don't think God cares if I wear nail polish or not. I don't think that's a deal breaker for him.