A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Nobody counts the number of ads you run; they just remember the impression you make.

In advertising, not to be different is virtually suicidal.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

An idea can turn to dust or magic, depending on the talent that rubs against it.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Word of mouth is the best medium of all.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

You could always call her secretive, masking her feelings beautifully lest anyone intrude into her inmost realm of hidden thoughts. It was a defense Urmila had evolved since childhood.

I don't believe in depriving myself of any food or being imprisoned by a diet.

One of the most valuable lessons I learned...is that we all have to learn from our mistakes, and we learn from those mistakes a lot more than we learn from the things we succeeded in doing.

You rarely have time for everything you want in this life, so you need to make choices. And hopefully your choices can come from a deep sense of who you are.

I just like Raisin Bran - it keeps me regular.

We are born to live, we are born to understand, we are born to carry a cursed pattern and be transformed by pain.

Two must-haves for me are a great book and my iPod.

Brother, the Great Spirit has made us all. . . . .

Freud said that we are born as a tabula rasa. This is a model that simply is too superficial and inadequate.

Knowledge that does not generate achievement is a pale and bloodless thing, unworthy of mankind.