Cleverness is a gift, kindness is a choice.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

How wonderful it is that nobody need wait a single moment before starting to improve the world.

Magic is a matter of focusing the disciplined will. But sometimes the will must be abandoned. The secret lies in knowing when to exercise control, and when to let go.

The secret is in realizing your internal gifts and then setting them free.

We’re bound by chains of love, but they don’t weigh us down. Instead, they allow us to be bigger and better than we are.

Nothing can stand in the way of the power of millions of voices calling for change.

I don't try to be clever at all. The idea that I could see what no one else can is an illusion.

Temptations, when we meet them at first, are as the lion that reared upon Samson; but if we overcome them, the next time we see them we shall find a nest of honey within them.

Anything you don't understand is dangerous until you do understand it.

The boomers' biggest impact will be on eliminating the term 'retirement' and inventing a new stage of life... the new career arc.

Everything we do should contribute to happiness.