Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

That was all a man needed: hope. It was lack of hope that discouraged a man.

Memories are never as true as the things one forgets.

I BELIEVE IN LOVE <3 AT FIRST SIGHT BECAUSE I M LOVING MY MOM SINCE I OPENED MY EYES

I'm an incurable optimist and a go-getter - it's in my nature to focus much more on what makes me happy than what makes me nervous.

To be a Christian and to pray are one and the same thing; it is a matter that cannot be left to our caprice. It is a need, a kind of breathing necessary to life.

I wanted to completely honor The REV and pay tribute to him and carry on the legacy that he intended with this record.

Part of our job as human beings is to share our knowledge and share the things we've learned. So we can either save people from making the same mistakes, or give them hope.

The good life is best construed as a matrix that includes happiness, occasional sadness, a sense of purpose, playfulness, and psychological flexibility, as well autonomy, mastery, and belonging.

The Left loves the poor so much it creates more of them every time it gets into power.

I've gone fishing thousands of times in my life, and I have never once felt unlucky or poorly paid for those hours on the water.