The human brain is an incredible pattern-matching machine.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Sometimes the lack of substantive freedoms relates directly to economic poverty

But after all, the villains are the salt in the soup of a story.

No matter what we call it, poison is still poison, death is still death, and industrial civilization is still causing the greatest mass extinction in the history of the planet.

Why should women not be a martyr for her cause?

I've been writing stories since I was 12. 'Writer's Digest' was one of my writing teachers, actually.

I believe whether it is the United States or Europe, they will all end up as multicultural societies.

Women need to have access to counseling services in the way that American or British women can have if something really bad or upsetting happens to them.

Don't bother. The glass is half-empty.

But only agony, and that has ending; And the worst friend and enemy is but Death.

If Michael, leader of God's host When Heaven and Hell are met, Looked down on you from Heaven's door-post He would his deeds forget.