We're building a unique global platform...In the last 18 months we found that sellers and partners are interested in complementing their online and offline businesses with Amazon's platform

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Go on, get out! Last words are for fools who haven't said enough!

The universe will never force a mindset on you. You have complete free agency to choose fear and suffer unnecessarily if you want to.

My relationship to the Jewish people has become my strongest human bond, ever since I became fully aware of our precarious situation among the nations of the world.

I believe while I tremble; I trust while I weep.

God and I have a great relationship but we both see other people.

Some people think I'm a rock 'n' roll musician and some think I'm a jazz musician but, for me, there is no difference.

When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.

If I can get Me out of the way, I can do anything.

Without the gospel we hate ourselves instead of our sin.