We cannot go after thousands of men until we learn how to win one.

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Put your sword back in its place, " Jesus said to him, "for all who draw the sword will die by the sword.

Create time for yourself... There are 24 hours in a day... Outline the number to spend on your dreams every day!

There is nothing in the path of life that we don't already know before we start. Nothing important is learned

Something you consider bad may bring out your child's talents; something you consider good may stifle them.

What really flatters a man is that you think him worth flattering.

The three things that kept me sane as a child were bikes, books, and soccer

I don't think of myself as a terribly confident person. But I have a survival mechanism that was instilled in me by my mother.

It is a commitment to respect whatever life brings that we develop wholehearted determination to use discomfort as an opportunity for awakening, rather than trying to make it disappear.

Scandals are like dandelion seeds--they are arrow-headed, and stick where they fall, and bring forth and multiply fourfold.

It appears I am destined for something; I will live.