Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any compelling messages.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Dragos, I'm beginning to feel like we're travel cursed. Something always happens when we go away.

Shall we judge a country by the majority or by the minority? By the minority surely.

Lots of people want to ride with you in the limo, but what you want is someone who will take the bus with you when the limo breaks down.

Fame has eagle wings, and yet she mounts not so high as man's desires.

I really respect peple who try. People who say, No, I'm actually going to do the best I can. That said, you want to do the best you can while remaining who you are.

Thoughtfully assessing and addressing enterprise risk and placing a high value on corporate transparency can protect the one thing we cannot afford to lose: trust.

In all the affairs of this world, so much reputation is in reality so much power.

As we come closer to Him, we not only "stand all amazed"-we even kneel all amazed!

Mileage makes champions

If there's a book you really want to read, but it hasn't been written yet, then you must write it.