We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

Words are not brains, you know.

If your food is poison you will understand it.

Let your poem be kept nine years.

Creative Writing was not a form of psychotherapy, in ways both sublime and ridiculuous, it clearly was, precisely that.

Well, Ive always been a character actor, you know, and you always get your share of character actors who are bad guys.

Scarlett Johansson. I think people don't really realize how great of an actress that girl is. She's so beautiful and that distracts you from what she can do as an actor.

To jazz, or not to jazz, there is no question!

Christian theology is the grandmother of Bolshevism.

All the joys of earth will not assuage our thirst for happiness; while a single grief suffices to shroud life in a sombre veil, and smite it with nothingness at all points.

It's a lot easier to think of an app and write it than it is to convince people to want it.