Brands must make use of the inclination of consumers to be persuaded by friends.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

I cannot say this too strongly: Do not compare yourselves to others. Be true to who you are, and continue to learn with all your might.

The mission of the United States is one of benevolent assimilation.

Just what I predicted, ” he smiled. “Run, little sheep. Run. For soon, the big bad wolf will have you right where you belong, ” Crispin whispered as he manifested out of the school.~Crispin~

Patience is not the ability to wait but how you act while you are waiting.

It's almost like he's started to sound even more exotic the more people started doing him. I don't know why, but there's just something about Al Gore that makes me laugh.

Every dad, if he takes time out of his busy life to reflect upon his fatherhood, can learn ways to become an even better dad.

I was Renee Zellweger's fat doppelganger. If she ever played in a movie where she needed to be fat, apparently I could be her stunt double.

As with most consensual crimes, this prohibition of hemp is both silly and sinister.

Be true, be brave, stand All the rest is darkness.

We are one another's strength.