Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Time is the greatest wealth in the world and only through conversion of time can money be made.

Congratulations, Mousey, you’ve managed to insult every marsupial in the country in just under three kilometers.

There ought to be so many who are excellent, there are so few.

I believe in the gods; or rather I believe that I believe in the gods. But I don't believe that they are great brooding presences watching over us; I believe they are completely absent minded.

As long as there is poverty in this world, no man can be totally rich even if he has a billion dollars.

There are no 'perfect liars' in the world; there are only 'perfect believers' who believe in even the most obvious lies!

Working at Pixar has been like my graduate school for screenwriting.

You need to recognize and sweep aside certain weaknesses which stand between you and your goals. Your persistence develops into a respected, proved, progressive power.

We must progress to the stage of doing all the right things for all the right reasons instead of doing all the right things for all the wrong reasons.

People said making clothes inside out was not proper. I disagreed because clothes that are inside out are as beautiful as a cathedral.