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Derek Thompson, Hit Makers: How Things Become Popular Quotes: To sell something familiar, make it surprising. To sell something surprising, make it familiar.
         

To sell something familiar, make it surprising. To sell something surprising, make it familiar.


Derek Thompson, Hit Makers: How Things Become Popular
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To sell something familiar, make it surprising. To sell something surprising, make it familiar.
         



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"Derek Thompson, Hit Makers: How Things Become Popular Quotes." Quoteslyfe.com, 2026. Tue. 20 Jan. 2026. <https://www.quoteslyfe.com/quote/To-sell-something-familiar-make-it-surprising-209862>.





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This page presents the quote "To sell something familiar, make it surprising. To sell something surprising, make it familiar.". Author of this quote is Derek Thompson, Hit Makers: How Things Become Popular. This quote is about marketing, marketing-advice, selling, selling-skills, economics,.