To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

The absence of theistic bel

A diplomat is a man who remembers a lady's birthday but forgets her age.

Earlier today former Vermont Governor Howard Dean became the new head of the Democratic National Committee -- no word on who will be the neck.

Every fear, every night terror, every hour I cried for Liev, every fight with Sebastian is registered as a neat white scar.

You have to write a lot of scripts to get any scripts that are worth making.

The kind of acting I love is when you watch and you discover what you think perhaps you weren't supposed to see: the chink in the armor.

My show business career doesn't mean I can't write a symphony. It just means I was never asked to write one.

I want to appear ordinary, but I have it understood that I am not.

Family is everything to me. Family and health are the two most important things to me.

Fool me once, strike one. But fool me twice ... strike three.