The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Everything changes

Don't do things to not die do things to enjoy living. The by-product may be not dying.

If a man can remember what he worried about last week he has a very good memory.

My dad graduated seminary there, and so did (sounds like) Mark Kimball's grandfather. They sang in a quartet together, my dad and Mark Kimball's grandfather.

We have to be mindful that there is the certainty that terrorists will attempt to launch multiple attacks against their enemy, which is us and our allies.

I was promised on a time To have reason for my rhyme; From that time unto this season, I received nor rhyme nor reason.

All women are inferior to men.

Records are always made to be broken no matter what they are. Anybody can do anything that they set their mind to.

...over the past two days, we managed to shoot down 196 missiles before they hit their target.

By nature man hates change; seldom will he quit his old home till it has actually fallen around his ears.