The challenge of the retail business is the human condition.

Starbucks represents something beyond a cup of coffee.

When it comes to Starbucks, I take every threat very personally.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Customers must recognize that you stand for something.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

Conservatism is the maintenance of conventions already in force.

I fear my enthusiasm flags when real work is demanded of me.

Why is it that no one understands me and everybody likes me

Do not think about guys who have broken your heart six ways. It is mentally deranged to chase after heartbreak.

By no means because I am a World Champion will I ever stop learning and that’s the biggest thing that’s difficult for someone to see.

Take the life-lie away from the average man and straight away you take away his happiness.

Genuine magic demands on perfect simplicity of execution.

This would have been Senna's third win a row if he'd won the two before

And though you should live in a palace of gold, or sleep in a dried up ditch, You could never be as poor as the fairies are, and never as rich.

Not every move you make has to be a great leap