Picture what others wish to be, not what they may be now

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

My writings are reflections of my momentary thoughts, imaginations, and love for you and life in this world as a whole.

Jesus was victorious not because he never flinched, talked back, or questioned, but having flinched, talked back, and questioned, he remained faithful.

Love - a grave mental disease.

God is dead not because He doesn't exist, but because we live, play, procreate, govern, and die as though He doesn't.

Well-observed facts, though brought to light by passing theories, will never die; they are the material on which alone the house of science will at last be built.

No one wants to drown. Drowning would be the worst. Cause everyone knows that feeling. That feeling, oh it's the worst... when you think you're drowning.

If you think in positive terms, you will achieve positive results.

We know that madness belongs to love,--what power to paint a vile object in hues of heaven.

Our conversation rate has to go up before our conversion rate can go up.

Does being a feminist mean that I believe that I'm as good as any man? Yes.