Part of company culture is path-dependent. It’s the lessons you learn along the way.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Doing, in a life of balance, should be driven from who you have decided to be.

We realize--often quite suddenly--that our sense of self, which has been formed and constructed out of our ideas, beliefs and images, is not really who we are. It doesn't define us, it has no center.

He who does reverence to his own sect, while disparaging the sects of others with intent to enhance the glory of his own sect, by such conduct inflicts the severest injury on his own sect.

Be not arrogant when fortune smiles, or dejected when she frowns.

The greatest masters are the greatest apprentices as well; they are not only greatest givers but also greatest takers.

The horse on the treadmill may be very discontented, but he is not disposed to tell his troubles, for he cannot stop to talk.

With which stars do they go on speaking,the rivers that never reach the sea?

I'm not going to read reviews like, "I have to do these things." Any good criticism makes you think about your own films and about cinema in general.

Today films are made to cater to commercial markets created by multiplexes, not for those who enjoy good cinema.

Everybody has two swings: the one he uses during the last three holes of a tournament and the one he uses the rest of the time.