Our vision is every book ever printed in any language [fetched and viewable on our eBook Kindle device] in under 60 seconds.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

No one can claim perfection, that's why everyone needs a second chance ad infinitum

No destiny attacks us from outside. But, within him, man bears his fate and there comes a moment when he knows himself vulnerable; and then, as in a vertigo, blunder upon blunder lures him.

I had no identity [when I was 27] - I was terrified that somebody would ask me what I was doing, and I would have no answer.

Almost anyone can see the golden light in an enlightened master's aura when the master meditates, unless, of course, the person is blocked up psychically.

I'm a devoted husband. That must strike you as totally deviant.

The man who always takes and never gives is not a leader. He is a parasite.

Nice knees, bud, but the hairy legs could use a Bush Hog. (Kyrian)

Teachers are our greatest public servants; they spend their lives educating our young people and shaping our Nation for tomorrow.

Love is the essence of the universe,. Love in action is service.

I've tried wearing more than one ring on one hand and it doesn't look good. It's overkill, I think. So I think a ring on either hand. Nine times out of ten I'll go for pinky rings, but not always.