Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

You may never get back this life, so do something in this lifetime worthy of celebration.

At that moment I didn't particularly care if a band of raging marauders tried to do her in,but if there were frequent attacks on her "castle," I thought I should know.

Million dollar deals in my email, you mad as hell you ain't CC'ed

Do we need a top-flight quarterback? Do human beings need air to breath?

most men and women, by birth or nature, lack the means to advance in wealth or power, but all have the ability to advance in knowledge.

The influence of mankind on climate is trivially true and numerically insignificant.

One day I realized that it didn't matter whether people loved me or not.

Everybody is somewhere.

It's hard to find five musicians who know what the other is going to do before they do it. And that's what we had in GN'R.

Alas! we are the sport of destiny.