Nothing guarantees more applause and more support than the call to abolish the IRS.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

I'd be somewhat of a lousy writer if I didn't know what to say.

Chinese proverb says that a journey of a thousand miles begins with a single step. This journey had begun with the coercion of my body, with my own wild hope.

No one is free who does not lord over himself.

Bad guys need love too.

Mothers of America / let your kids go to the movies!

Buddhism suggests there are no elect. Everything rests upon your own self-effort, which is the good news because that means you don't have to wait around for some nebulous God to help you.

Nobody automatically believes in your dream. Nobody! You have to turn it into reality through your own sheer grit, bullheadedness and persistence.

We often don’t realize that where God puts us is the very place we need to be to receive what He wants to give us.

Playing music in the wake of the Blink thing was like finding love in the middle of a war zone.