My grandfather taught me that it is harder to be kind than it is to be clever.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Let us thank God for valour in abstractionFor those who go their own way, will not kissThe arse of law and order nor compoundFor physical comfort at the price of pride

Love that is not madness is not love.

Maturity is about ripeness, thoughtfulness, quality, balance, and wisdom.

Hatred is like fire-it makes even light rubbish deadly.

When you're trapped in a small town, the only excitement is the booze.

Count Olaf certainly does sound evil. Imagine forcing children to stand near a stove!

The measure of you as a leader is not what you do, but what others do because of what you do.

I have said to you to speak the truth is a painful thing. To be forced to tell lies is much worse.

The problem is the Palestinians don't recognize the legitimacy of Israel.

The only amarantine flower on earth Is virtue.