My father was a dentist, and I always thought that he was one of the 10. It's an interesting way to personalize and humanize, which is one of the most important aspects of communication.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Wise individuals frequently say very little, but what they do say hits the mark. Such remarks often remain in the mind of the recipient for a long time, possibly a lifetime.

I am floating, I thought, completely without anchor, at the mercy of the wind.

I was raised - my mom and dad were dairy farmers. Once you've made a decision to plant a crop for that year, you can't go back and undo that decision.

A warrior seeks to act rather than talk.

We'll probably only consider a handful of individuals. We'll bring up people who can accumulate either innings or at-bats, so we can hopefully gauge where they stand as a prospective Major Leaguer.

It makes me sad, the way human beings talk smack. It's why I don't like irony. People are too gleeful to put some teeth into something.

For many years I had heard about an underworld consisting of people who act out a vampire fantasy while I was living in New York. Fortunately for me there are also several books on the phenomena.

By background I'm both a Quaker and a Yorkshireman, which I like to call double jeopardy.

Lions, wolves, and vultures don't live together in herds, droves or flocks. Of all animals of prey, man is the only sociable one. Every one of us preys upon his neighbor, and yet we herd together.

God loves you because He has chosen to do so.