Leading an organization is as much about soul as it is about systems. Effective leadership finds its source in understanding

Think small and act small, and we'll get bigger. Think big and act big, and we'll get smaller.

Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.

We have a strategic plan. It's called 'doing things'.

Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.

You don't hire for skills, you hire for attitude. You can always teach skills.

If you're crazy enough to do what you love for a living, then you're bound to create a life that matters.

I'm here to tell you that I am proud of a couple of things. First, I am very good at projectile vomiting. Second, I've never had a really serious venereal disease.

A company is stronger if it is bound by love rather than by fear.

The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.

The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.

You may not find the opportunity to succeed, but you can always find the opportunity to serve. Then serve to succeed.

A continual diet of the Word satisfies, and it builds an appetite for more.

We have really everything in common with America nowadays, except, of course, language.

I take care of my flowers and my cats. And enjoy food. And that's living.

I think relationships are work, but love is a gift.

Regardless, we are a two career household, and it's Dario's season, and I'm really excited about going racing.

I am not a public speaker and never will be.

I need a big wave to really excel. The smaller stuff is a bit like...ballet for me.

No modest man ever did or ever will make a fortune.

When you arrive in Hiroshima you can look around and for 25 and perhaps 30 square miles you can see hardly a building. It gives you an empty feeling in the stomach to see such man-made devastation.