In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

When we can overcome our own personal battles, we can live confidently in situations we would have otherwise been too weak to handle.

When destiny is calling even the deaf can hear him.

In the reflected gaze of his (her husband's) steady admiration, she saw the face of the girl he had fallen in love with.

When you have so little, just the smallest thing can make you happy

It is what we are forced to do that forms our character, not what we do of our own free will.

I think we should start a movement, and everyone should just start wearing metal pants to the airport.

False glory is the rock of vanity; it seduces men to affect esteem by things which they indeed possess, but which are frivolous, and which for a man to value himself on would be a scandalous error.

You could wonder for hours what flowers mean, but for me, they're life itself, in all its happy brilliance. We couldn't do with out flowers. Flowers help you forget life's tragedies.

What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.

Good fiction reveals feeling, refines events, locates importance and, though its methods are as mysterious as they are varied, intensifies the experience of living our own lives.