In some departments of our daily life, in which we imagine ourselves free agents, we are ruled by dictators exercising great power.

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

People want to go where they wanted to be led.

Men (people) are rarely aware of the real reasons which motivate their actions.

Look for a situation in which your work will give you as much happiness as your spare time.

Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.

Sólo con una ardiente paciencia conquistaremos la espléndida ciudad que dará luz, justicia y dignidad a todos los hombres. Así la poesía no habrá cantado en vano.

Success is relative, but happiness is absolute.

If law school is so hard to get through how come there are so many lawyers?

I've had a hip replacement, I've beaten cancer, I had my hand operation, and I stopped drinking. Something inside of me just went, 'I'm done.'

It is a melancholy illusion of those who write books and articles that the printed word survives. Alas, it rarely does.

Fall has always been my favorite season. The time when everything bursts with its last beauty, as if nature had been saving up all year for the grand finale.

I'm interested in a lot of the languages that drive our culture. I'm interested in user experience as language or how societal malaise takes root.

Even the most powerful human being has a limited sphere of strength. Draw him outside of that sphere and into your own, and his strength will dissipate.

You can work, shop, do everything from home, and I find this unsettling.

The thing that is my main focus is my family. More than anything, I want to be a good husband to my wife and a good father to my kids.