If you're fighting against a minimum wage increase, you're fighting an uphill battle, because most Americans, even most Republicans, are okay with raising the minimum wage.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

A statement made from the heart has an aroma, it has lights, it has earth andsun and moon. It is colorful and it grasps the attention of those around you, like the sunset.

It is ridiculous - like a mad whirlwind... it's mad that I'm so famous.

A child's instinct is almost perfect in the matter of fighting. The child's hero is always the man or boy who defends himself suddenly and splendidly against aggression.

A practical, matter-of-fact man is like a wagon without springs: every single pebble on the road jolts him; but a man with imagination has springs that break the jar and jolt.

I want young people to be involved, and I especially want young people to vote.

Self pity is easily the most destructive of the non-pharmaceutical narcotics; it is addictive, gives momentary pleasure and separates the victim from reality.

Thomas Muller is not the best in the world. But he is the best in what he does

Even at my peak, I never went too over the top.

It has long been my desire to be a little worm in the fair apple of Progress.

Religion?" Mr Kumar grinned broadly. "I don't believe in religion. Religion is darkness.