Ideas are useless unless used.
Theodore Levitt
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Other quotes of Theodore Levitt
People don't want quarter-inch drills. They want quarter-inch holes.
Creativity is thinking up new things. Innovation is doing new things.
People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!
Experience comes from what we have done. Wisdom comes from what we have done badly.
The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.
Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.
Kodak sells film, but they don't advertise film; they advertise memories.
The true purpose of a business is to create and keep a customer, not to make you money.
Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".
Organizations exist to enable ordinary people to do extraordinary things.
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In a way, if we want to make the postseason, we feel like we have to win out. We have got some good games coming up, but we are going to have to buckle down and get the job done somehow.
Beauty is excrescence, superabundance, random ebulience, and sheer delightful waste to be enjoyed in its own right.
Step into giving. Purpose is about cultivating something within YOU and then GIVING it away to other people.
