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Theodore Levitt Quotes: The true purpose of a business is to create and keep a customer, not to make you money.
         

The true purpose of a business is to create and keep a customer, not to make you money.


Theodore Levitt
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Other quotes of Theodore Levitt


People don't want quarter-inch drills. They want quarter-inch holes.

People don't want quarter-inch drills. They want quarter-inch holes.



Creativity is thinking up new things. Innovation is doing new things.

Creativity is thinking up new things. Innovation is doing new things.



People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!



Experience comes from what we have done. Wisdom comes from what we have done badly.

Experience comes from what we have done. Wisdom comes from what we have done badly.



The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.



Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.



Kodak sells film, but they don't advertise film; they advertise memories.

Kodak sells film, but they don't advertise film; they advertise memories.



Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".



Organizations exist to enable ordinary people to do extraordinary things.

Organizations exist to enable ordinary people to do extraordinary things.



Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.





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Soul meets soul on lover's lips.

Soul meets soul on lover's lips.



We are shallow because our media are so horribly shallow. Every morning, I peruse the papers, and there is so little to read in them. It is the same with radio - all that noise, that artifice.

We are shallow because our media are so horribly shallow. Every morning, I peruse the papers, and there is so little to read in them. It is the same with radio - all that noise, that artifice.



Your ears will always lead you right, but you must know why.

Your ears will always lead you right, but you must know why.



I guess there's a part of you that always wants to try something a little bit different than what you’ve done before.

I guess there's a part of you that always wants to try something a little bit different than what you’ve done before.



I don't do well around the angry, bitter and emotionally fragile among us, which may eliminate 70% of the population.

I don't do well around the angry, bitter and emotionally fragile among us, which may eliminate 70% of the population.



It ain't bragging if you can do it.

It ain't bragging if you can do it.



I loved you so much right then Sam Roth.

I loved you so much right then Sam Roth.



Nearly losing my life made me want to live my life.

Nearly losing my life made me want to live my life.



Eunice Parchman killed the Coverdale family because she could not read or write.

Eunice Parchman killed the Coverdale family because she could not read or write.



It's well known that the greatest defence against an intruder is the sound of a gun hammer being pulled back.

It's well known that the greatest defence against an intruder is the sound of a gun hammer being pulled back.




Quote Description


This page presents the quote "The true purpose of a business is to create and keep a customer, not to make you money.". Author of this quote is Theodore Levitt. This quote is about true purpose, money, business, purpose, customers,.