Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".

People don't want quarter-inch drills. They want quarter-inch holes.

Creativity is thinking up new things. Innovation is doing new things.

People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!

Experience comes from what we have done. Wisdom comes from what we have done badly.

The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

Ideas are useless unless used. The proof of their value is in their implementation. Until then, they are in limbo.

Kodak sells film, but they don't advertise film; they advertise memories.

The true purpose of a business is to create and keep a customer, not to make you money.

Organizations exist to enable ordinary people to do extraordinary things.

Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.

Anyone that does not wish or desire to stretch himself will get nowhere in this life. That is just the way life is.

We begin in the world as anagrams of our antecedents.

The best thing about the Internet is that it's limited to however you want to do it. You don't gotta talk to everybody, just use it as a outlet.

Home is the best place when life begins to wobble.

It is well to think well; it is divine to act well.

I don’t e-mail, I’ve never felt the particular need to e-mail.

All that matters is the pressure you put on yourself. External pressures cause people to choke. While you can't control what happens to you, you can control how you react.

I'm stopped. I'll never eat another burger.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

Hypotyposis is the rhetorical effect by which words succeed in rendering a visual scene.