Good things happen when you narrow your focus.

Don’t be in a rush to get big. Be in a rush to have a great product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The only way to win is to learn faster than anyone else.

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

A brand should strive to own a word in the mind of the consumer.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Fear can only be mastered outside of your comfort zone.

When big-time blunders occur in any workplace, the boss or bosses usually are at fault, not clerks or secretaries or salespeople. Not reporters, the buck stops with the boss.

We cannot say that if a child is badly nourished he will become a criminal. We must see what conclusion the child has drawn.

friends don't threaten friends' distributor caps

The shorter the hours, the larger the income. Don't get into the habit of putting in long hours or you may be set down into a permanent subordinate position.

Theatre is liberating because it only works if it's truthful, That's what it requires. That's not true of film: the camera does lie.

Win or lose, do it fairly.

And he believed because loving her meant believing. It meant trusting. And it meant life. It meant Kell Kreiger was no longer alone

I think I was a pretty selfish athlete.

You want one civil war, brah?