For the same reason I read the National Geographic, I like to see places I will never visit.

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

People want to go where they wanted to be led.

Men (people) are rarely aware of the real reasons which motivate their actions.

Look for a situation in which your work will give you as much happiness as your spare time.

Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.

Perseverance guarantees success.

He tried juggling with raw eggs – but only once.

He took the trolley instead of the bus because it was smoother and he could read on it.

But those who cannot write, and those who can, All rhyme, and scrawl, and scribble, to a man.

As long as everyone is playing for the scene or the movie, rather than themselves, then you're going to have something really good.

In Paris there are few changes; one always finds one's niche there when one returns - no matter how long one may have been away.

Be creative. Use unconventional thinking. And have the guts to carry it out.

Happiness, like misfortunes, never comes alone.

Read a lot, finding out what kind of writing turns you on, in order to develop a criterion for your own writing. And then trust it-and yourself.

Don't use hands to do things that can be efficiently done by the computer.