Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Intelligence is worthless without common sense.

Siddhartha considered the ways of the demon, and in that moment he struck.

I want to look at myself in the mirror at the end of my life and say I've done my share and I'm proud of what I've done.

I try to do my absolute best for the people who come see me play.

For most purposes, a man with a machine is better than a man without a machine.

It is good to be charitable; but to whom? That is the point. As to the ungrateful, there is not one who does not at last die miserable.

There is no opposing brutal force to the stratagems of human reason.

You may translate books of science exactly. ... The beauties of poetry cannot be preserved in any language except that in which it was originally written.

Stories are artifacts, not really made things which we create and can take credit for, but pre-existing objects which we dig up.

Only individuals with an aberrant temperament can in the long run retain their self-esteem in the face of the disesteem of their fellows.